Wildland Limited has completed the purchase of the Kinrara Estate within the Cairngorm National Park with the intention of making it the operational heart of its land conservation and tourism activities.
The estate, which covers more than 1,000 acres of designated landscape, will become the home of Wildland Limited’s headquarters, currently located in nearby Aviemore. The property will be restored and developed as a great focal point for the company’s activities, with office, boardroom, entertainment and exhibition space.
Investment will also be channelled into the conservation of the estate itself, which includes swathes of fragile wetland, as Wildland Limited continues to deliver its 200 year vision for the landscape scale restoration of natural habitats, flora and fauna across the highlands of Scotland.
In time, it is hoped that Kinrara will provide the backdrop for Wildland to further engage with national and international audiences and extend its partnerships with other conservation advocates, academic institutions, forestry organisations and tourism operators. Wildland aims to meet the economic challenge of protecting Scotland’s beautiful landscapes and wildlife by generating income from those looking for wonderful places to stay in superb surroundings. Lonely Planet’s Best in Travel List has placed the Highlands and Islands fifth on the worldwide list of travel destinations as one of the wildest and most scenic parts of Europe.
Currently employing over 60 people across its land holdings, Wildland will be recruiting further estate and administrative personnel over the next year, they will join the existing management team and will operate from the new Kinrara headquarters.
Tim Kirkwood, CEO of Wildland Limited, said:
“With a growing workforce and an increasingly prominent role in the care of Scotland’s landscapes, we have had a great start above Strathspey Vets in Aviemore and will be here for a while yet. We wanted a head office that better reflected who we are and represents our vision for people, enterprise and sustainability in rural Scotland.
“With Kinrara as our new headquarters, we will be surrounded by nature and have room for growth. There is scope for further sympathetic development of the land and its buildings and opportunity in terms of jobs and local enterprise. We intend to be worthy custodians of this important part of our National Park. It is a very special place and will provide some homes for our growing work force.
“Wildland Limited is focused on habitat restoration on a landscape scale and building complimentary businesses to support this. We believe such an endeavour should not be done piecemeal, behind fences; nor would that approach be right in our view. Fortunately, we are in the privileged position, with resource in place, to improve the land of which we are custodians and create the opportunities our 200 year vision that this presents.”
Notes to Editor:
WILDLAND LIMITED Established in 2007, Wildland Limited is a land conservation and tourism business.
It owns 221,000 acres, spanning three management areas: Wildland Cairngorm, Wildland North Coast (Sutherland) and Wildland Lochaber West Highlands, encompassing some of Highland Scotland’s most rugged and beautiful landscapes. Aldourie Castle on Loch Ness is included in the portfolio.
Wholly owned by Anders Holch Povlsen, Wildland Limited has 200 year vision for restoring and protecting the natural capital of the estates in its care by developing a world class portfolio of quality, design-led tourism experiences that support diverse economic opportunities for rural communities and allow guests to enjoy the best of Scotland’s hospitality, natural heritage and landscape.
Investing tens of millions of pounds over the coming years, Wildland is committed to ecological rehabilitation, excellence in habitat restoration and wildlife conservation. Alongside, it is breathing new life into landmark buildings, such as Lundies Manse, Eriboll Church and Hope Lodge, catering to guests who value the natural environment, seeking everything from bespoke, experience led leisure pursuits, through to weekend lodge hires.
Wildland recently funded the restoration and development of Castle Varrich in Tongue and the Glenfeshie bothy. The former can be enjoyed by everyone travelling on the NC500. The latter by visitors to the area.
With a staff of over 60 in Scotland, Wildland Limited also contributes directly into the communities in which it operates. Alongside the RSPB, Scottish Natural Heritage and the Forestry Commission, it is a founding partner in Cairngorms Connect, the biggest habitat restoration project in Britain, while in Sutherland it has provided funds to appoint an officer to oversee the World Heritage Site Status bid and a local affordable housing officer.
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